With a primary focus on the tenant side, Bill represents his clients in both national managing and local broker capacities. He “likes to keep GreatStreet at the epicenter of the information flow, knowing which retailers are coming into a given market, what they need, and in turn knowing where and when the needed space will be available.” He specializes in multi-market strategies and tactical site selection.
Bill believes that the future of the retail industry lies in higher impact locations, stating, “commodity retail is the most vulnerable to an online strategy.” Therefore, Bill’s approach is to assist “brick and mortar retail to compliment the online channel.” Keeping a pulse on all types of markets, industries, and trends allows Bill to provide his clients the benefits of both an eye on the future as well as his experience in the past.
Bill is one of the founding partners of GreatStreet. Prior to its forming, Bill was a Vice President with InterState Commercial Real Estate for 6 years and a Vice President at CB Commercial Real Estate Group for 9. Bill and his wife have been married for over 30 years and have 2 adult children. A Wisconsin native, it’s definitely Packers over Bear, regardless of his current address.